To Observe News Production Of The Provincial Party’s Marketization By Studying The Revision Of Liaoning Daily

In the modern media market, experts evaluate a party newspaper by whether it runs inmarket or not. In the fierce market competition, the pervious provincial party newspaper hashave not adapted to nowadays’ situation, and lose tremendous advertisement and readers,which resulted been in the edge of media. Based on the challenges and opportunities, it mustaccommodate to the circumstance at present, seeking survival laws and competition strategyof media market. If provincial party newspaper wants to run in the market, contents should bemove in advance. Revised tide of innovation in Liaoning daily, provincial party newspaperneed inspect the analysis of reports, packaging and marketing process, in order to get thetheory reference and practical lessons.Watching the media ecological environment of the party newspaper, article will constructdevelopment of party newspaper of politics, economy, and cultural outline; then using themethod of SWOT, we can analyze difficulties news production encountered of provincialparty newspaper in the competition of media; thirdly, through the study successful revisionstrategies and plans of Liaoning daily2009, the practical results can be highly raise up totheory degree; what’s more, news production strategy will be focused on three angles: fromthe concept, the way of news reporting and packaging strategy, summed up which can be usedin other provincial party newspaper reform. The bold discussion under the new situation, howto make excellent news, enhance the party newspaper content of taste and quality, will playthe party newspaper news advantage; how to improve newspaper’s authority, attention andcirculation, will guide into kiosk retail, households, catering to audiences.