| The provincial key news website is the important part of Chinese Internetpropaganda system. They take root the native place, display the regional superiorityand strive to serve the local audience with enough local News, The provincial keynews website also gives full play to the network media to provide audiences withonline services of regional characteristics. Many provincial key news website havebecome the "mainstream network media" and play a leading role in releasing onlinenews and public opinions.In the highly competitive network ecological environment, the provincial keynews websites face with the gambling of competition and cooperation among thecentral key news websites, the town news websites and the news channel of thecommercial websites. The provincial key news websites strike a foothold in thisgambling relying on their own deferent niche, but the provincial key news websites arealso faced with various problems in the quest for further development, it is the mostserious that profit-making pattern is not yet ripe and the pattern of development is alsowavering between independence and relying on traditional media.Based on the local, not confined to traditional media thinking, and making full useof the possibility created by computer technology and network technology, these shouldbe the key factors which can promote the provincial key news websites forward. |
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