Research About The Media Image Of Female Network Reds

Along with the Internet development, more and more grassroots network of have the aid of free, open platform, unfolding discourse right and identity of the cult. Network swept the Reds in the virtual world, with the high degree of concern caused by the traditional media sought, thus becoming the focus of widespread concern in the community as a whole. Women as a distinct group in the network Reds attract the audience the most, but also by a group of the most talked about. Since the2003Muzi Mei Writing burst of red network has been an endless stream of them, or by virtue of its inherent advantages, such as "Sister Lotus","angel sister," rogue Yan "," Feng "female network Reds users of all ages, or rely on vulgar, ugly way to get concerned about, their achievements, of which there are some absurd move. Their successive fame, caused the majority of women have followed suit, female network Reds phenomenon is no longer a simple network of cultural phenomenon, is to become a social phenomenon of common concern to society as a whole. In the female web generation and propagation process, the net friend and the media mixed reviews, its present female media image is various, These Internet stir female images appear, to a certain extent to society to the public may has had some impact, it has become the research focus and core in this paper, with the female web as research object, using communication theory, sociology and other related cultural studies theory and method, the female web media image presentation and its social influence to conduct a comprehensive and systematic analysis.Firstly, this paper first on the network favorite especially female web generation, development contrail to undertake summing up, summed up the female web development is along the writing age--Graphic era--video age trajectories of evolution. Virtual network, openness, for the majority of women to show themselves provide an equal and broad stage, the female red people dancing in this arena, but also to a wide audience showing the image of women look different, This article through the questionnaire survey to understand the network reds and female image attitudes, analysis, in the netizen's opinion, understand the female image can be divided into three categories, namely "shock" ugly images, pure, beautiful image of human warmth and beauty images. Some antics image of women to the morbid even social traditional culture the challenge, impact the social moral ethics, and therefore more attention.Secondly, In this paper by means of communication, sociology and cultural studies theory and method, the female web media image presentation and communication conducted in-depth analysis, thus obtains the female web is the result of social transition period, the specific culture, environment, media, network media and traditional media each comprehensive effect results. The spread of network interactive real-time performance and fragmentation and other characteristics, makes the era of network information transmission gatekeeper weakening, the mass media has also become civilian public agenda setting, and [the Cincinnati reds network the force behind of operation, thus made today emerge in endlessly of women network meal. The emergence and spread of the image of the female network Reds, appears to be the awakening of female consciousness, initiated challenges to male chauvinism, but in essence, they exhibit a series of female images but make them again the median male chauvinism in the beginning though, consumerism, beautiful "confidante landscape" become male consumption symbol, be consolidate male social tools; Harlequin prototype of women under the web, anti-intellectualism, unconventional, in to challenge the social traditional culture at the same time, also has great impact on the social moral system, these effects have aroused our attention; in addition, thankfully, in popular entertainment, aesthetic tide, also have emerged in some embodiments of human goodness and beauty of female red, they appear strongly moderated society the controversial ethics controversy.Finally, Change rapidly in communication technology and increasingly pluralistic culture before, women network stars emerge in an endless stream, their image in different poses and with different expressions. Even if some ugly image may bring some negative, negative affect, however, objectively speaking, we should see, the image of both beauty and ugliness, regardless of the impact of quality, are the past mass media image of women in a subversive, it has greatly changed after the media shape the female images, reflected women's pursuit of freedom, the pursuit of the liberation of personality beautiful vision, it has progressive significance; however, these women Internet stir although have purpose consciously positive present themselves, but actually male dominant society in seek fame and wealth, therefore, the Internet stir the image of women in the female liberation awareness of women also it natural not a proper role.