Research On The Readability Of Domestic Political News From The Perspective Of Omnimedia

Political news plays a significant role in the journalism industry of China.And readability is the key concept which would go through the development of political news and has an important effect.At present,the trend of omnimedia is increasingly clear.This gives a wider extension of readability.At the same time,it also brings new developments and opportunities to the domestic political news.However,problems and developments coexist,multiple issues that constraint the readability of political news still exist now.Therefore,how to improve and enhance the readability of domestic political news in the perspective of omnimedia is urgently to be solved.In this paper,the research methods include literature research method,case analysis method,comparative analysis method and so on.From the perspective of psychology,aesthetics,journalism and other multi-disciplinary theory,aimed at the existing problems that restrict the readability of political news,we propose new countermeasures to enhance the readability of political news in the perspective of omnimedia.Firstly,this paper analyse and comb the universal elements of news readability and special elements of political news readability carefully.We hold the dialectical rational research attitude,not only analyse the improvements of political news readability in the omnimedia era,but also realize that the current issues which restrict the readability of political news are the professionality of political news,mainstream media as the professional producer of political news that lack of effort,and reporters lack of omnimedia skills and ideas.In conclusion,we propose effective countermeasure to enhance the readability of the political news in the omnimedia.First of all,in the content production of political news,we can utilize the visualization content to resolve the political nature and professionality of political news.In details,the concrete countermeasures include use the data news to explain the political content,use graphic news to simplify the current political topics,utilize news comics to make the political news more vivid and easy to readuse HTML5 interactive news to present current political affairs,as well as through the interactive news game making the hard news that like political news soft.Then make the audience willing and pleased to read political news,making political news more readable.Second,the mainstream media must be aware that the audience under the ominimedia is more inclined to mobile news reading.Therefore,to ensure the political news "easy to get" for the audience is an important prerequisite for achieving readability.Emphasis on readability through mobile presence is also an effective way to enhance readability.Through mobile political communication is also an effective way to enhance readability.Which mainly includes concentrate on the political microblogging and WeChat platform operations,strengthen the development and construction of political news mobile application,at the same time,try to avoid the homogeneity of the contents in different platforms.Finally,reporters of political news should enhance omnimedia skills,establish the omnimedia idea,which help to produce a more readable omnimedia political news.