| Readability is the unique character or quality which all types of news reportsshould be possessed. The main way of spreading scientific technology is via reportingscientific news to public, however inherent characters of the content such asprofessionality and expertise make readability really difficult to achieve. This articledeparts from unifying the contents and patterns of news, Maslow’s hierarchy of needsand Lasswell’s5W mode. By analysing cases, readable scientific news are those whosecontents are innovative and prospective, as well as the expression format containsnarrative stratgy and news reports actually go into life. the crisis of readable scientificnews comes from the external environment and the internal process of transmission.Three suggestions are proposed, outsourcing the experience from foreign medias inregard to collect and edit scientific news; enhance the function of transmissionperformed by scientific news journalist and emphasis the complementation of strategyand source from different scientific media. |
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