Study On Shaping The Domestic Mainstream Media Reported The Image Of The Sports Star

Following the 2011 French Open title,the news media will be Li Na as a legendary sports star to a hitherto unknown height,from 2011 to 2014 during decommissioning,the Li Na news swept,so that the majority of the audience to recognize an outstanding,outstanding character "atypical" Chinese sports stars in such a representative sports star who we can see in the new era of information technology is highly developed,the progress and development of the media for shaping the image of sports stars,make the audience aware of the past is no longer a single stereotype,but with vivid color character Image.In today's multicultural background,Li Na on such a characteristic sports icon to research and investigate the problem of the media image shape is has the important significance and research value.Self cognition shaping the image of sports stars will affect the sports stars,China sports and establish benign development the correct social values.Based on the people's daily from 2011 to 2014 news reports about Li Na for the collection of object information.First of all,and summarize the related concepts of sports star media image,including the definition,importance,development history and characteristics are summarized.Secondly,carries on the statistical analysis of a large number of reported data,characteristics presents the analysis of Li Na's media image.Third,find out the problems existed in Li Na media image features,style and form of news media which need more change,rude questions and outside of the sports system in the dispute are to a certain extent affect the media The last part of the image of Li Na media image of the special case,to reflect the media in shaping the image of sports stars on the issue of progress and developmentThis paper mainly uses the literature method,case analysis method,content analysis method and mathematical statistics method,the concept of the sports star and the media image to discuss,then to collect a lot of information,statistics and induction,analysis of the status quo and problems of the sports image made of plastic,and the use of journalism.Theory of communication and psychology and other related disciplines,carry on effective analysis to solve the problem.