The Research Of The New Media Image Of Chinese Women's Football Team

In June 7th,2015,the seventh Women's World Cup held in Canada,young Chinese women's football team catch a lot of attention due to their excited performance in the game,not only in the court to show a new generation of Chinese women's football team spiritual style,but also because of the exposure in the new media platform.The emergence of new media to change the traditional media environment,the life style and the habits of information are gradually changed by the new media,public figures can interact and contact with audiences through more diverse new media approach,and makes them own image better to achieve good communication effect.The successful operation of the new media operation in the World Cup has become an important milestone combining the new media with the development of the image communication for Chinese women's football team.First,this paper starts from the related research situation,interprets the use of new media for Chinese women's football team in the World Cup in detail,discusses the essence of the new media is a process of communication on the image of the sports star and the management process of the audience's attention,and further analyzes the status and problems of sports star image communication under the traditional media environment,which leads to the demand from sports stars for the new media.Second,this paper describes the definition and characteristics of the new media.New media is the subjects communicate information with the objects through the digital network platform,which is real-time,interactive and personalized.The representatives of popular new media includes Micro-Blog,WeChat,Facebook,Twitter and Instagram,these five also is the main objects of this paper.These new media representatives have four common features,which is the diversity of communication mode,the personalization of communication behavior,the mobilization of acquisition way,and real-time of communication speed.Third,this paper takes the use of new media for Chinese women's football team in the World Cup for instance,analyzes the application situation of micro-blog,WeChat and foreign new media Chinese women's football team used during the World Cup in 2015.And it is cited a wealth of data and a large number of examples to demonstrate the important role of the use of new media for spreading Chinese women's football team image in the 2015 World Cup.Finally,according to the communication influence and effect of the operation of new media for Chinese women's football team during the World Cup in 2015,start the demonstration with the necessity combining the image of sports stars and the communication of new media to propose the strategy of the management of new media for Chinese women's football team during the World Cup in 2015.Meanwhile,this paper come up with some corresponding countermeasures for the future sports star image communication aimed at handling the problems and defects of the future development for new media.This article has mainly used literature data method,content analysis method and case studies method.