Web-based Talk Show Program For Implantable Advertising Research

In recent years,the network self-made variety shows are developing rapidly.The network self-made talk show is one of the homemade variety shows of the Internet,complying with the development trend of the industry,plus the unique advantages of the program,it has been popular.Among them,the network self made talk show product placement advertising has become a beautiful scenery line in the program by its subversive innovation,and has also aroused widespread concern and discussion in the society.Based on the analysis of Product placement in recent years,network homemade in talk shows,this thesis first summarizes development of network homemade talk show,summed up the development process of network homemade talk show ads;secondly,from the content level,level,level of audience guests to participate in the three aspects of the unique advantages of network homemade talk show is on placement process;thirdly,this paper focuses on the analysis of network homemade ads innovative form of talk show,and analyzes the new features of the talk show ads network homemade;finally,this paper discusses the talkshow placement problem in the process of network homemade,and make bold speculation on the development trend of network homemade talk show placement.The Internet self-made talk shows,the continuous exploration of advertising placement and the bold breakthroughs in advertising presentation are of great significance for the entire advertising industry.