Super Sports Performance Of Chinese Athletic

In modern society, the mass media makes the original sports gradually turn into the communication sports. The time and space limitation of sporting events were broken, while a kind of super visual performance of sport was formed. Under the role of the media, athletic stars with unique charm have attracted more and more attention. Not only the athletic stars advertising market continued booming, and the big evening party invite athletic stars as the special guest, but even the entertainment TV programs also invite athletic stars. This forms a special form of sports performance, which is a category that designed specifically for performance and reduce the competition.This paper preliminarily discusses the theory of super sports performance and try to comprehensively expound Chinese athletic stars' super sports performance by the means of literature study, case analysis and comparative study, based on Human Performances Science and Sport Performance Science take athletic stars' performance in "Super Team"on Jiangsu TV at 2015 as objective. At the same time, this paper is combined with some phenomenon that Chinese athletic stars participating in entertaining programs, big parties and advertisements since 2000.Research shows that, from the perspective of Human Performance Science,sports is a form of performance from ancient to modern times, especially the Major Sports Events which can be taken as a feast of entertainment.Under this background, physical behaviors of all athletes contain performance on and off the field, athletic stars become the actor after special training in special situation. The super sports performance and its phenomenon refer to the athletic stars' performance outside the competition venues, it is composed of performance stage, performers and audience. The super sports performance of athletic star has three forms:making advertisement, participating in big party and joining entertainment programs. With certain guidance and purpose, the super sports performance of athletic stars should have a correct identity recognition in advance and make their behavior close to the ideal form in established field. This phenomenon would show different performance compared with the court and would be popular among audience.Athletic star become the most important magic weapon of entertainment programs and brand to attract the audience. It is in favor of propagating their own image, popularizing sports, and promoting the transformation of competition-performance in China. However, as an individual, athletic star' s image inevitably presented instability. Thus, when the entertainment program and brand choosing athletic stars, they should look for the athletic star who is positive, trustworthy and suitable for the positioning of entertainment programs and brand. At the same time, in order to prevent damage in their own image, athletic star should also consider whether the entertainment program or brand fit in with their own image and whether it is healthy and upward or not. On the other hand, for active athlete, they must prevent physical injury, in case affecting their training. Because the achievements are hard power, active athlete must properly handle the relationship between business and sports training.