The Development Of Focus Of Chinese Sports Newspapers

Articles from the development process of China ’s sports press start to investigate China’ssports newspapers in different stages of development experienced several " Focus " of change,exploring its internal and external driving forces for change, and proposed on the future ofthe " Focus " of trends their relevant insights to promote its "Focus " of the development of amore fit conditions, in line with reality.Analysis of the structure of the article, we first from the "Focus " of origin to startdecisively lead Alvin Toffler In the " third wave" in the interpretation of the future of mediamessages massed, fragmentation, personalization such a predictable remarks, and from golfafter aristocratic groups inspired revelation out of Focus launched the idea, so as to carry outan orderly article has laid a solid foundation of theory and background.The second part of the article began three massed along the course to start leapinnovations were born elaborated comprehensive sports newspapers, have focused on thecontent of the comprehensive sports newspapers mature and professional sports newspapersmolded, newspapers referred to the development of each stage show "Focus " features: thefirst phase includes the first of its kind sports newspapers, gather sports audience, minoritygroups tend to build six elements taste of sports news, the popular press to hide under;second phase includes content be emphasized, reports the language more fit professionalperspective, Focus newspapers spawned mass groups; third stage of the project includes theabsolute single coverage, the full realization of the " insiders " tilt specialization reform,focus groups and other professional journals positioned under and so on. And later on thedevelopment status of "Focus" of contemporary Chinese sports newspaper to be presented, thespecific performance of the crowded "professional" era; potential killers:networkdevelopment and popularization of new media; professional Chinese sports newspaper in thestruggle advance the development of the status quo "Focus" of contemporary Chinese sportsnewspapers made a more intuitive analysis.The third part of the article focuses on contributed to the internal and external driving forces massed change sports newspapers were summarized and analyzed, specificallydifferentiated competitive sports performance needs of the audience is the fundamentaldriving force; content specific, professional media two figures, a breakthrough in catalysis;internal reality of optimal allocation of resources need to be more specialized, the deeper isthe only way to deal with traditional sports newspapers and the impact of new media;impetuous manner beneficial to inhibit the expression of reading and highlighting effects.Finally, the future of Chinese sports newspaper article in Focus of where to go to start, focused on theChinese sports newspaper that may exist in the future in the " Focus " of development or should follow aseries of trends and patterns, and made a series of development proposals, specific performance tobroaden the athletic field, continuing focus (breaking the "big ball" domination, from the nationalstrength to start creating " powers Week", from a focus on events reported to focus on the story oftransformation events behind); fit China ’s national conditions, from the point all the way to end gainmass (exploration " Hengda " mode under Sports feelings missing, grasp the " Focus " starting point,follow " Triangle " concept, the " Chinese soul" Focus reported consistently throughout); technologiesborrowed " mobile terminal" perfect basic functions, create one " custom special edition (based on the"Android "smart platform to improve the" mobile newspaper " dynamic features, to borrow " mobileterminal "to create one " custom feature ")."...