According To The Local Government In Crisis To The Public Opinion

In the crisis of the spread of information to deal with, because the government has its corresponding responsibility, status, etc, must play a leading role, this is the government in crisis information dissemination of their own position in clear requirement is, the government not only to coordinate efforts to deal with the crisis, and to play a leading role. For the government and media, the public and other social organizations at the same time the work of coordination linkage, more to strengthen the government to crisis information dissemination in the leading position, and exert its core role.In the contemporary society frequent crisis, the local government also more realize this. Especially at present media rapid development, the influence is everywhere, the ever-present, instantly will form the "public opinion storm". Local governments in the face of the crisis, because of the lack of experience, a bit error, will be more intense media questions or criticism, a "public opinion crisis". Light makes the local government image hurt, the government lost credibility, heavy then trigger group incidents, affect social stability and harmony.To make public opinion, it is the government media crisis public relations is very important in the means. Help to improve public trust in government; Help contain rumors, soothing; Can help to establish a good image of the government; Help to resolve the crisis. Effective cooperation with the media, through the press release do information public, also become the local government in crisis management, the most common measures.This paper guangxi dragon rivers cadmium pollution incident as an example, this paper analyzes the local government in the face of the crisis coping ability, completes the crisis management ability, through the news by method of better resolve the crisis, the affections of the stability ability. Through the case analysis and comparison, this paper explains the importance of local government to public opinion, and news release to resolve the crisis as a powerful means of meaning. At the same time, the local government to deal with crises in the event the deficiencies are summarized, the better to complete the public opinion to make the prospect.