Research On Evaluation Of WeChat Platform Of University Libraries In Anhui Province

Since the 21st century,science and technology has developed by leaps and bounds,the development of science and technology has entered every aspect of people's lives in recent years.At the same time,with the constant improvement of the level of education,the basic literacy of the people has also been improved.In this era of information explosion,the transmission of information is becoming more and more quickly,this has played a catalytic role in changing the library service model,and it has also maked the role of the library,service concept and business focus advancing with the times.Under such circumstances,the library should actively transform its service concept and gradually transform the old concept of "book-oriented" into"people-oriented".The use of new media services in libraries has become increasingly popular,and the new media service of university library is attracting more and more attentionand by scholars.At the same time,WeChat has a huge QQ user groups,and it has lots of features such as low cost,convenience,strong interaction,and easily to accept by the audience,and many other advantages.So WeChat quickly occupied the Asian instant messaging market.WeChat and WeChat platform has fully considered the user's habits,and it has constantly updated its function iteration,this has maked its service become more and more sophisticated and prompted the the number of WeChat users increasing rapidly,therefore Wechat caught the attention of more and more people.The university library keeps up with the times,they op'en the library WeChat service by WeChat's convenience and advantages in the service field.University library WeChat provides a convenient collection of resources access to the teachers and students,and it also provide them a personalized service channel.,it is very important to survey the use of WeChat and service situation to re-examine the library WeChat benefits brought by the service quality and its input.Tha paper would provide scientific decision basis for absoring more user groups in WeChat sevice.This paper is divided into seven parts:the first part discusses the background and meaning of the research,the present situation of domestic and foreign research,and introduces the research contents and methods.The second part of the paper briefly introduces the relevant theoretical concepts of paper,and analyzes the characteristics of WeChat platform in university libraries.The third part introduces the using status quo of university library WeChat platform in Anhui province,mainly including the tree aspects:opening of the platform and the usage,publicity and promotion of platform as well as the related set of the service content;The fourth part analyzes the service situation of Wechat of three universities in Anhui province(University of Science and Technology of China,Anhui Universityi,Anhui Agricultural University),and investigates three university libraries WeChat user's experience in the process of using by the questionnaire;The fifth part summarizes the problems existing in the WeChat platform of university libraries in Anhui province according to the survey results;The sixth part addresses the problems and the deficiencies and puts forward the corresponding countermeasures;The seventh part is a summary of the research.