| For recent years,we have already stepped in the era that great changes have taken place in media ecosystem,communicating pattern and ways of presentation with the rapid development of modern information technology and the comprehensive penetration of big data,which we called intelligent media.The key point of the transformation and development of News industry has shifted to grasping the readers' demand and optimizing the news narrative effect.Visual news,which is rising promptlyas the trend of intelligent media develops,is a kind of multi-dimensional expression of inditing news and in addition,we will go back on to the track of professional,precision processing of news information with the wind of change.Considering the present situation of application in china,visual news has become the standard of the major media,however,there is a widespread issue that the theoretical research has been far behind the practical exploration.Exploring the insufficiencies inrelated practice and the root-causes of the gap between the foreign major media and the same domestic industry so as to put forward the corresponding development strategy is the meaning of this research.Among such great deal of practice made by domestic media,Xinhua "Data News" Column has obtained remarkable achievements as an industry leader,its practice on visualization can not only map the visualized news development trends and opportunities in our country,but also reflect the commonness and deficiency of both the mainstream media represented by Xinhua and the network media in the process of the news visualization.Therefore,in this article select the Xinhua Data news program as the research object,using content analysis and case study method as research methodology,based on the theory of news narratology and visual communication.First of all,through the statistical analysis of this Column on current situation,data source location,topic choosing and orientation and work formation,the data collecting trends,the characteristics of the topic choosing,and the level of the presentation of visualization are summarized.Afterwards,the narrative subject and perspective,narrative symbols,narrative patterns and characteristics of Xinhua visualized news are studied from the perspective of narratology,the analysis from the perspective of narratology is the innovation of this study.Finally,the article summarizes three aspects of Xinhua net visualization practice is insufficient,furthermore,five development strategies are put forward.The study shows that compared with the manufacturing frequency of Xinhua visualized news in 2015,there was a slowdown in 2016,despite temporarily no big breakthrough in high top visual news products,the overall quality of the production has a certain improvement.All those show that the visual news practice in C hina is moving into a pragmatic,crucial,professional hardheaded phase.In order to promote our country's visualization practice continued to deepen and return to rational level,this article points out Xinhua net should give a positive demonstration and strive to: summary the laws,deepen the understanding;increase the positive energy of news,improve interactive experience;broaden the propagation path,strengthen the construction of the media database;deepen the cooperation between different occupations,build interdisciplinary teams.So only like this,visual news would continuously be able to break through the obstacles and challenges on news narratology and take the audience into a new era of visual news,while playing a more important role in the innovation and development of public opinion guidance. |
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