In the era of big data,massive data has become an indispensable prerequisite for promoting the development of all walks of life.When data is frequently used in the field of news,it means that a data-centered news information dissemination ecology has been formed.Data journalism is a kind of data refinement and visual representation of the real world.It relies on computers for data collection and analysis,and uses visual technical means for news production and reporting.It breaks through the single mode of traditional news reporting and injects new vitality and vitality into the news industry.In the relevant practice of data news,the data news column of Xinhuanet is the first media in my country to expand data news business.In this study,the data news column of Xinhuanet was used as a research case,and the health reports from January 1,2018 to December 2021 were manually selected as research samples.In order to fully understand the current situation of Xinhuanet health information visualization in the form of data news.In order to further understand its dissemination effect,this study combined the three aspects of “cognition-attitude-behavior” in the field of cognitive psychology to design a questionnaire to explore the degree of users’ psychological identification with data news about health issues.I agree with the data news reports on health issues,point out the significance of its development and the current problems,and further propose optimization strategies.Based on the current situation of data journalism practice in the context of overall health communication in China,this paper analyzes the problems existing in data journalism reports on health issues,and analyzes the causes of them from the perspective of users,in order to provide practical reference for the application and development of data journalism reports on health issues,which provides practical guidance for promoting the visual dissemination of health information. |