A Study On The Development Of Micro Video Under The Background Of Mobile Internet

Ever since entering the era of mobile Internet,smart phones and other mobile devices have become the main channel of transmission,and have continued to replace the traditional communication channels.Media convergence has entered a new stage where mobile communication serves as an important port.Today,people acquire their information,knowledge and entertainment basically via micro blog,WeChat,micro video and client ends,which could be summarized as“three-micro-one-end”.In particular,micro video increasingly occupies the central position of mobile communication and has become a ubiquitous and pervasive micro media application.“The Daily Headlines” CEO Zhang Yi-ming believes that,micro video will be the next outlet of content business in mobile Internet era.Micro video penetrate into all the industries making its development rapidly,it has attracted the attention of academia and the industry because of its ubiquitous in life.In 2015,the “Internet + ” was put on the important agenda of national development strategies,so as to promote the combination of industry and the Internet.In 2017,“Mobile priority” has become the consensus on the expansion and application of Internet technology.The popularity of mobile Internet,the rise of mobile media,making the “micro video + ” become the prioritized choice for all walks of life when using Internet thinking for information dissemination or product marketing.Micro video with its “short,fast,fine” way of transmission,with its propagation characteristics of simplistic creation,timely dissemination,content fragmentation,social sharing meeting people's “fast food” life needs of fragmented scenes of lives,fast pace of lives,social attitudes of lives in mobile Internet era.From the perspective of “development” of micro video under the background of mobile Internet,this paper mainly focuses on the development status quo,development motivation of micro video,starting from the micro video with typical research value in life.In this paper,it can be seen from the development process of our information society that we have entered a new stage of mobile and all-mediacommunication.The new communication state which shows a trinity of mobility,social activities and micro video,has become the new favorite of mobile Internet applications with its characteristics of mass participation and the freedom of time,places and conveniences.The trajectory of information dissemination of human life gradually transformed from the phase of texts,pictures to that of sound and video.Once it enters the stage of video,all kinds of communication would begin to accelerate the three-dimensional transformation of media.The mobile Internet era has gone through this process in a short period of time.The development of micro video in the mobile Internet environment goes with its distinctive technical logic.After going through an iterative development of new technology of Internet,the third generation communication network technology matured and underwent its popularization.Also,with the popularity of smart mobile phones and the wide application of micro-blog,WeChat and client ends,along with the expansion of micro novels,micro comics and other applications,micro videos that once lost popularity a couple of years ago return again and suddenly becomes a new force of the fore.It is widely applied in all ranks of fields and gives an overall influence and reconstruction to the form of the business operation of Internet media nowadays.The appearance of mobile micro video makes a connection and complement of traditional film and television as well as micro videos on network ends,which not only conforms to today's fast-paced life network viewing habits and mobile terminal characteristics,but also can meet the needs of self-expression and self involved of users under the background of the information explosion and attention scarcity.At the same time,the openness and community property of the mobile Internet had micro videos become an important channel for social welfare.By this simple and rapid intervention of life,people complete the construction of public sphere in the era of mobile social networking.Of course,the most important factors affecting the development of micro videos is its logic of market.The demand of media consumerism attracts entrepreneurs' and investors' attention towards this field which leads the future.All kinds of media and network platforms put forces into the micro video field.Especially the TV media,who see micro video as one of its major breakthrough point in transformation and development.On this basis,this paper analyzes the main problems in the development of micro video.On the whole,micro video is an important direction for the development of media in the future.However,currently speaking,problems of micro video are obvious.From the point of content,the problem of homogenization and vulgarization of micro video seriously restricts its development;From the point of operation,the monotonous and superficial operational direction forms an urgent need to break through.At the same time,the copyright issue is still a bottleneck;From the point of cultural construction,the social regulation of micro videos is still a short board so the constructional development of micro video's social culture still has a long way to go.Through the perspective of the overall situation of micro videos,this essay would make some predictions about the development trend of micro video.Firstly,the social networking application is still a relying point for the development of micro video,which provides a broad space for the development of micro video.Secondly,micro video applications spread from the traditional field of information dissemination to a more diverse and broad area of life where leisure,services,entertainment,friends,education,health,marketing and so the like will be attached to micro video,and it creates huge business opportunity,along with a fierce market competition.At the same time of the development of relationship marketing,the competition of content and quality of micro video will become a major breakthrough point in its development.Thirdly,professional collection and production of micro video will occupy the main position.Among mass resources of micro video,users are in need of micro videos that suit their own individual needs.Especially speaking,the system construction of the openness control,gathering and recommended distribution of micro video has now become an urgent problem that needs to be fixed right away,and it is also one of the major paths of the individualized development of micro video now.