Operation Strategy Of Mobile Phone Micro Video Applications

Micro video as a new media form,the characteristic is bright,is not only short,rich in content;In the context of the mobile Internet rapid development,more show "namely,pat,namely hair,see" real-time transmission characteristics,transmission speed quickly.It was also because of such characteristics,the video also gradually change the user form of discourse,micro video become after the words,pictures,voice,new words form of People's Daily communication.Micro video ushered in the outbreak in 2016,around the content of the video industry production,trade promotion,business models are mature.As the technology changes with each passing day and the flow of capital,the development of the micro video into the fast lane.The micro video in the development of new features,new direction need to be summarized,and the problems existing in the development of also need to put forward and solve in time.In this paper,from the operating level of micro video real-time transmission application,discusses the definition and development of mobile phone micro video reasons,development present situation and the impact of;Then on the application of the micro video phone users and operation mode of the platform are analyzed,based on the analysis of micro video application problems of instant operation,on the basis of the orientation,content production,promotion,interactive and earnings five aspects put forward the coping strategies,provide a reference for the healthy development of the micro video industry and using for reference.