Information Dissemination Of Micro-blogging Based On The Complex Networks

With the internet applications popularization and mobile termination development, combined with the advent of social networking service, the new mobile service mode such as micro blog are appeared. Micro blog is a platform for people sharing information, spreading and getting information, which is based on users’relationship. The users can form a personal community through the clients such as WEB, WAP and various, achieve instant information sharing. The users are both producers and consumers of information and knowledge. Through seamless connection between mobile platforms and the Internet, as well as the application of social networking service, micro blog has greatly changed the web information diffused way. The researches on information dissemination of micro blog will be helpful to expand the application field of mobile information management. We can use and control the way of information transmitting effectively, so as to provide more efficient mobile information services.The paper take Sina micro-blog for example and studies micro-blog based on complex network theory. We extract the users’information and build user relationship network depend on the data mining of the real. Micro-log network can be divided as "concerns-to be concerned" network and "forwarding-dialogue" network depend on users’concerning behavior and information dissemination mode."Concerns-to be concerned" network is a kind of social networking and "forwarding-dialogue" network becomes information dissemination network. Topological structure of social networking can be analyzed by means of complex network theory. Information dissemination network is based on social networking, so it is included in social networking. The research take the real event’s spread in micro-blog as example, reveal the path of information dissemination in micro-blog and clarify formation mechanism of micro-blog’s correlation properties through the real data mining. In addition, it analyzes influential node of the internet and discusses the source of influence factors for the case of information dissemination.This paper thoroughly analyzes the structural features, dissemination of information and dynamical mechanism of the micro-blog network. It exemplify by information dissemination of real events. Research methods are innovative, and this research result has a very important reference meaning for the mobile internet information dissemination and public opinion monitoring.