On The Form For The Dissemination And Development Of Microblog In China

In2006，a new media forms-Twitter was born，the pattern of the masscommunication has been changed and people are going into the “Micro-blog era”. In2007, the wind of Micro-blog blown into China, such as Fanfou and Jiwai,a largenumber of professional micro-blog sites appeared as the bamboo shoots after thespring rain and set the sparks of fire in China. In2009, Sina Micro-blog as therepresentative of the portal website rising micro-blog, marks the formal entering intothe domestic micro-blog portal hegemony era. Thereafter, the domestic micro-blogdevelops rapidly, the user increases constantly, the effect expends gradually, andbecomes the most popular medium star.The microblogging different from its unique propagation mechanism.Mechanisms for the dissemination of the microblogging of information all aspectsofthe forms,methodsandprocesses,including communicators,routeof transmission,media,and thereceiver,etc.allformsofunity.Therefore,the microblogging transmission mechanisms is a channel information from thepublisher to the recipient the overallsummary.Microblogging propagation is the primary commnicators to other individals or small groups focus communation,forwarding and comments into a large-scale mass communication,with the depth and expansion of communation content.Microblogging gradually spread and other media forms of joint,and a furtherrise in the multi-level propagation.Therefore,the spead of microblogging has obvious originality,quick,interactivefeatures.Uniquecommucaionmechanismand characteristics of the microblogging influence gradally expended,and had a profound impact on the audience,social,political,economic,news media and so,changing thepattern of mass commucation. The same time,the microblogging developmentalso aroused great concern,as other things,microblogging bring convenience to the people at the same time,there are also aspects of the prolem,such as the proliferation of the false information,the accumulation of the redundent information,content over entertainment and profit model is not obvious,the future of themicroblogging convered with a layer of fog.Therefore,to enhance the technicalskill and guidance,improve the law,strengthen self-discipline,and to explore theprofit model has become the meaning of the question relating to developmentof the future of microblogging.This article selects the micro-blog as the object of study, the combination oftheory and practice, the development of micro-blog systematically, analyses of micro-blog unique propagation mechanism, including the micro-blog transmissionmode and the transmission elements, in the analysis of micro-blog the developmentprocess of the existence of negative on the foundation of the problem, put forward therationalization proposal, and the micro-blog real-name published his a little view.