Analysis On Dissemination Power Of Micro Blogs In Public Emergencies

In the past few years, we had witnessed the rise and development of micro blogs.As the public network platform, the convenience of discourse environment will becloser to the distance between people. As the public web stand, Micro blogs get therelationship between people and people closer and closer with its convenientdiscourse environment and the power of micro blogs can not be neglected. Microblogs power should not be ignored, rapid transmission of information makes peopleget topic resources fast and quickly, and microblogging public opinion strength will inreality become into a force to promote the further development of the things, theextent of the power influence, we must say it is a kind of powerful force. When itcomes to Micro blogs, which is the self-media, while people are in the use of certainproperties of the media, may bring benefit as well as harm. Therefore, Micro blogs onbring the positive influence to people’s life and change it at the same time, thecharacteristics of its rapid spread is also likely to bring the negative impact of adverse.However, on the plus side, it can be used for people for its benefit; but from the otherside, it also can be used for its harm. Therefore, to correctly treat microbloggingpropagation force in public emergencies, we have to master its transmissioncharacteristics. For this reason, we must correctly consider the propagation force ofmicroblogging in public emergencies so as to master its transmission features.The full text is divided into five parts: the first part is introduction, whichpresents the research background, objective as well as the importance, the researchboth at home and abroad and the research train of thought and framework; Chapter1focuses on micro blogs and expatiates on the connotation of public emergencies, andintroduces the origin, development and dissemination of micro blogs mechanism;Chapter2focuses on micro blogs in the transmission process of public emergencies,the relationship between message dissemination features and transmission features ofthe specific analysis and research; Chapter3introduces the origin, development anddissemination of micro blogs mechanism; focuses on micro blogs and expatiates on the connotation of public emergencies, concentrates on the discussion of the microblogs communication function of public emergency as well as communication effect;the last part is the epilogue, which summarizes the conclusion that how to give fullplay to the spread of micro blogs function, effectively cope with emergencies, as wellas to avoid and reduce the harm of emergencies but get the full play of the benefit ofmicro blogs in the future.