On The Study Of Technical Discourse In Postman's Media Theory

Large data age "information" flooding,the generation and dissemination of information is inseparable from the "technology" innovation.In recent years,"technology" in people's daily lives in the increasingly prominent position,"WeChat","microblogging","QQ" and other information dissemination software more and more people's lives.The general public's pursuit of"technology" with a warm welcome with a certain degree of blindness,communication between academia and literary and art circles on the "technology" understanding more profound,or praise,or criticism.In other words,"technology" is a double-edged sword,which is the consensus.But the technology on people's lives to bring what changes,but it is the various theorists to get to the problem.American media critical theorist-Neil · Bozeman is one of the theorists of the above-mentioned problems,and he is pessimistic about the technology.Postman's criticism of"media technology" is focused on three("Technology monopoly-cultural surrender to technology"),criticized the impact of "electronic media technology" on political,religious,journalistic,childhood and other cultural fields.The "electronic media technology" shortcomings,called on people to protect the "printing culture."By combing Postman's "technique" discourse,it is clear that a main line runs through its theory:There is a relationship between media technology and culture.He has always been concerned about "technology" to "culture" brought what.Whether it is his "typography" or the"electronic media technology"(represented by television),his definition of the relationship between the two is "media technology" on the culture of "control" The So,I believe that he criticized the media technology,but always "technical theory",but different from such as McLuhan and other optimistic attitude of the theorists.After the division of the factions to Bozeman,the author further explores the "technical" words of other "technicalists"(such as English,McLuhan,Merlotz),which not only deepens the author's " "The perception of the point of view,but also as Postman" technology "discourse of a knowledge pedigree traceability exists.He himself is a child of McLuhan,just a disobedient child.His "technical" discourse is typical,and his extremely negative pessimistic attitude does not inherit the "theory" of the ancestors,with "discourse" theory to analyze the reasons,he was "popular society","postmodern "The influence of the discourse of the times.In the 1970s,"mass society" appeared,also known as"mass society",where the "masses" in the mass society as "the community"."Social Volkswagen" gradually lost enthusiasm after the country's political participation,they produce,promote,enjoy the highly popular popular culture,this popular culture popular,led to the social mass culture of the full occupation of spiritual life,part of the community members In the prevailing trend and pressure forced to become a recipient."Entertainment" is a typical feature of"popular culture".Postman is a defender of "traditional culture"(referring to the traditional,elite print culture),and it is reasonable to criticize the highly popular culture of popular culture.Moreover,the 20th century "postmodern" philosophy of the rise of the representatives of Nietzsche,Foucault,Heidegger,etc.,they began to "modernity" reflection,reflection "rational","science and technology","orderly Order "society,Postman's critique of" electronic media technology ",with" postmodern "era characteristics,even though he always insists that he is"modern "defenders.This logic is always through the "discourse" theory.Therefore,the author is necessary to this"discourse" theory explained clearly.In this paper,"discourse" has two meanings,one is ideology,ideas,subconscious and so on.In other words,through the "discourse",pursue Bozeman "technology" what is the background of the words,dig their "speech" the main body.We recognize that Bozeman is the subject of speech,and he is influenced by the "theory" of the ancestors,a deeper subject is indeed the "discourse of the times",which is an era of"subconscious",the author will dig,Analysis of the reasons why Postman 's "technique" is spoken.This constitutes the first part of this article.Second,speak,construct.How Bozeman speaks or constructs "technology" in his "trilogy".This is the second part of this article,but also the main part of this article;the third part of the content is still runs through the "discourse"theory,in the research methods on a little change,the use of "comparative" approach,the "Technology "discourse and" cultural choice "of the" technical "discourse contrast,the former that" technology to determine the culture "(Postman's" technology "discourse is also the case),the role of technology on culture is dominated by domination.The latter argues that "technical theory" completely denies the basic role of culture,culture can also be used as a material basis,the technology has a "call",can not deny the role of culture.The author analyzes the views of the two factions,and finally points back to the question of Bozeman's discussion-the relationship between technology and culture.Therefore,this paper is based on Postman's theory of media technology,and explores the knowledge pedigree and the discourse of the times from the pessimistic "technical theory"through the "discourse" theory.Finally,by comparing the "theory of technology" and "cultural choice theory",the two-way movement relationship between "technology" and "culture" in modern society is discerned.In this paper,the author analyzes the relationship between"technology" and "culture" in modern society.