Discourse Analysis Of Television Theory Program In The New Media Era

In order to deeply study and implement Xi Jinping's socialism with Chinese characteristics in the new era,and vigorously create a strong atmosphere to celebrate the 70 th anniversary of the founding of New China,according to the "Notice on Launching a Series of Activities to Celebrate the 70 th Anniversary of the Founding of New China" and the relevant requirements of the Propaganda Department of the CPC Central Committee,Do a good job of media guidance,give full play to the publicity and valueleading functions of TV programs,so that people can better understand national policies,and CCTV and first-line provincial TV have produced unique theoretical programs.Beijing Satellite TV and the Propaganda Department of the Central Committee of the Communist Party of China jointly created the "Magnificent 70 Hours",which has achieved great success in word of mouth and ratings.An in-depth analysis of its successful experience can provide future theoretical TV programs in China.Operational programming strategy.I took the opportunity of an internship at Beijing TV Station to collect first-hand information,taking the case of the large-scale TV theory program "The Magnificent 70 Years Know All" that celebrates the 70 th anniversary of the founding of China,using case analysis,discourse analysis,participatory observation and in-depth interviews.,Study program corpus,introduce discourse theory,narratology and other related theories,conduct discourse analysis from the aspects of narrative mode,narrative text,narrative symbols,etc.,study the agenda setting of program construction,and try to find the dissemination text of TV theory program in China in the new media era To explore the future development path of China's TV theoretical programs,and establish a new interpretation model for the development of theoretical programs.This study contents six parts,and the first part “introduction chapter” focus on the research background and importance,and it gives a brief summary of the methods used and the innovation achieved,the relevant research on TV theoretical programs in the academic community and industry,domestic and foreign discourse analysis and its TV programs A review of the academic research applied in China;Chapter 2 "Overview of the Magnificent 70 Years" program,mainly studies the era background and industry background of this program,and analyzes its final rendering effect and program characteristics;Chapter 3 "Analysis of Program Narrative Text" mainly uses discourse analysis,combined with in-depth interviews with industry insiders,combs the sources of corpus,and studies its narrative text from two aspects of macro frame and micro text;Chapter 4 is "Program Voice" "Discourse analysis",starting from the three sound symbols of commentary,music,and sound,to examine the content of the program;Chapter 5 "Discourse Analysis of the Narrative Picture" is to analyze images and words of special significance in theoretical programs;Chapter 6 is "Narrator's Discourse Analysis",which summarizes each from the interaction and comparison between the host and the guest,the interviewee Role in the theory program.Chapter VII "Experience in the Production of TV Theoretical Programs in the New Media Era" concludes that the development of TV theoretical programs from the three aspects of macro frame selection,interpretation of micro theoretical texts,and innovative communication methods and program forms in the new media environment,Lessons Learned.As a special program form to propagate the Party's policies and ideas,TV theory programs play an important role in building the national mainstream public opinion propaganda system,and have an unshakable broadcast share in the Central Committee of the Communist Party of China and local satellite television all year round.From the perspective of discourse analysis,this article summarizes the difficulties and successful experiences encountered in the production of theoretical programs,helps theoretical programs jump out of theory,formulates a comprehensive long-term communication plan,and explores a development that is more suitable for TV theoretical programs in the new media environment.the way.