Research On The Organizational Structure And Function Of Association Of American Publishers

At present,China's publishing industry stands in the new era,developing rapidly and facing drastic changes.Strengthening industry management and industry guidance could promote the further development of the publishing industry,which needs the important role that publish industry associations play.With the deepening of the market economy of publishing industry,the importance of publishing industry associations will become more and more prominent.In the process of developing publishing industry associations,the organizational structure is the function of the"outfit",and in return,function is the core of the organizational structure.Both of them not only are the product of the development strategy of the association,but also provide the basis for implementation to development strategy.Globally,the Association of American Publishers(AAP)is a good example and model in terms of organizational structure and functional settings.In the studies on the publishing industry associations at current stage,there is no detailed case study aimed at AAP's organizational structure and function,which offers a research space for this paper.Therefore,this paper chooses the organizational structure and function of AAP as the object of research to analyze the design basis and result of its organizational structure,to discuss the specific content of its function setting,and to compare it with China's publishing industry association and give enlightenments in terms of organizational structure and function setting.This paper includes five parts totally.The first part starts from the background and significance of the research,and then by filing the literature related to trade associations and Chinese and foreign publishing industry associations,this part defines trade associations,definition,nature,characteristics and functions.Besides,it combs the comparative research of the Chinese and foreign publishing industry associations and shows the differences between the origin and the organizational system.The second part mainly introduces the overview of the American Publishers Association(AAP).Through the study of its birth and background,summarizing its basic work,analyzing its member mechanism and summarizing its characteristics,this part clarifies the basic situation of AAP from these four aspects.The third part is based on the theory of organizational structure and logic of"design basis-concrete content" of the organizational structure,to analyzes the organizational structure of AAP from two aspects.The design basis includes references to the same associations' architectures,as well as external environment and association strategy requirements.The specific content is related to departmental settings,departmental functions planning and definition and operation process.The fourth part analyzes the functions of AAP in detail.The functions of the association can be divided into industry maintenance function and industry development function,but this part starts from the source of AAP function,and the association functions is further subdivided into rights service function,industry self-discipline function,industry planning and promotion function and information service function.This part focuses on analyzing these.By comparing AAP with Chinese publishing industry association in terms of organizational structure and function,the fifth part attempts to summarize some enlightenments for the construction of publishing industry associations in our country.