Research Of Legal Newspaper Strategic Management In The Background Of Media Convergence

In the fierce market process competition in recent years, legal newspapers havegot into a dilemma. Under the emerging media impact, media convergence becomesthe trend. In the circumstances of few legal media strategy management theories,study of legal newspapers in the background of media convergence is particularlypressing.According to the fact that there are some problems relating the domesticdevelopment of legal news reports and some relevant phenomena, advantages anddisadvantages are analyzed in this paper. The practical strategies which might beadaptable to our times' changes and helpful for increasing their influences areexplored as well so as to sum up the key points in managing legal newspapers andsolve problems of strategic management in the background of media convergence.The major methods adopted in the research paper are: field investigation,comparative analysis, case analysis and induction. which are all based on suchstrategy theories as Five Forces Model, Boston Matrix Evaluation and SWOTAnalysis. In addition, in this dissertation, the case analyses in Xinjiang Legal Dailyare used as analytical examples to expatiate the feasible application of the relevantstrategic theories in hope of helping staff members in the field of legal media.