An Analysis Of The Preparations Of Nanjing Youth Olympic Games In Yangzi Evening News

In mid-August 2014, the second session of the Youth Olympic Games will be held in Nanjing,which means China gets another opportunity to hold Olympic Games after Beijing Olympic Games. This paper analyzes the report about Nanjing Youth Olympic Games collected from Feb.3rd 2009 to Feb.28th 2011 in Yangtse Evening News. By using research methods of content analysis, case analysis and sampling survey, this dissertation makes a statistical analysis and a longitudinal comparison of the contents of the reported topics, pictures, genre, special issue, and uses charts to show the characteristics and the general information of the report on Nanjing Youth Olympic Games in Yangtse Evening News.With the Nanjing Youth Olympic Games approaching, significant changes occurred on the report about the Youth Olympic in Yangtse Evening. Firstly, the amount of related issue is gradually increasing, which makes the report colorful. Secondly, the newspaper makes full use of the special issue which has numberical superiority to enhance the quality and readability of the news. Thirdly, the number of activities that pay much attention to the interaction between the newspaper and its readers is growing. Fourthly,the layout of Yangtse Evening News is reasonable and making the important part easily seen. Fithly, Yangtse Evening News gave enough attention to what readers really care about and used a variety of genres and instruments to report news. Overall, as for public opinion, the Yangtse Evening News lays a good foundation for Nanjing 2014 Youth Olympic Games. But, in the same time there are some weakpoints in the report, which concludes single method of reporting, the lack of survey reports、review reports and in-depth reports, the weak guide-function of public opinion and general level of writing skills which leads to the short of elite news.The Youth Olympic Games is not only a specifically event for young people to show youth’s competitive level but also a platform for different countries to exchange their own ideas of politics, economics and culture after the Beijing Olympics. In order to better fulfill the social responsibility and make a good report on the Youth Olympic Games,Yangtse Evening News, as the most influential metropolis daily in Jiangsu, should pay more attention to the cultivation of talents and enhance the comprehensive quality of the reporter. Besides, it needs to strengthen the all-round coverage and multi-angle report and use the column to interpretate The Youth Olympic. At last, cooperation with other medias in this field ought to enhanced.