Research On The Current Situation And Development Of Financial Sports On WeChat

In the context of the country's vigorous development of the sports industry,news that is reported directly from the sports business has risen rapidly since the media,such as lazy bear sports,sports big business,Yu Tang sports.They focus on the sports competition behind the business logic and business marketing communication,in the field of sports venture has had a great impact.They are no longer a single press release media,but also the company's business will convey the platform.Therefore,from the company management,public number in the industry in the expressive,influence and other aspects of analysis,research,has important practical significance.The main purpose of this paper is to analyze the current situation of the micro-public letter of sports finance and economics,to explore the new ideas of sports news production and communication,and the new growth point in sports entrepreneurship.This article mainly chooses four WeChat public number,lazy bear sports,sports big business,sports industry ecology,Yu Tang sports as the main research object.Using literature,interviews,text analysis,comparative law,data statistics and other research.Among them,through the study of domestic scholars on the new media theory research and the study of the commercial media to understand the development of WeChat public number background;through the interview method,the selection of four sports finance and public information in the staff interview;text analysis,Different platforms to analyze the report,especially the column and topic angle of the article writing style and other aspects;comparative law,will be different public numbers to compare,from the content,offline activities,business models and other different latitudes.Data statistics,according to the various sports industry WeChat public number of existing information release,summed up the data for different types of statistical analysis.The basic conclusion is that in the sports finance and economics WeChat public number in the commercial type of topics become dominant,competitive class selection accounted for very low;attention to the depth of the article writing and the right to speak the elite,focus on the business perspective recognition Knowledge development and background research;have different from the traditional sports media mode of operation,do not rely on advertising income to survive,to explore a variety of liquidity model.But the current public number homogenization of the problem is more serious,narrow readers need more clear positioning and more interesting content.