Similarities Study On Agenda-setting Of WeChat Public Accounts Of Shanghai United Media Group's Dailies

Paper media has been continuously implementing new media transfer on Weibo,Wechat and APP since newspapering's ?bluff-type? development.WeChat public accounts have become the top priority for the future development of paper media due to its low operation cost,convenient content editing interface,continuously increasing number of active users and extremely high netizen's use rate.Most current researches had affirmative attitude towards WeChat public accounts of newspapers,which thought that public accounts have changed previously ?serious? image of newspapers,and they have more affinity,openness and serviceability.However,this study makes content analysis of WeChat public accounts of three Shanghai dailies from different levels,namely Jiefang daily,Xinmin evening news and Shanghai morning post,and it finds that agenda-setting of them is similar,partial framework is similar,partial word frequency is obviously related,which has not been referred in previous researches.This study also analyzes the reasons causing agenda-setting assimilation,framework similarity and word frequency's obviously relevance of WeChat public accounts of these three dailies affiliated to Shanghai media group from the perspective of media convergence principle.And it puts forward the phenomenon that dailies with different levels are becoming similar in WeChat public accounts,and their characteristics are gradually ?removed?.This finding has theoretical enlightenment and operational referring meaning for Shanghai newspapering which has devoted to the new media reform,and the newspaper industry of China.