The Research On The Guiding Force Of Public Opinion On The Mobile Side Of People's Daily

With the development of the network,mobile Internet is born.The advent of the era of mobile Internet not only reshape the new pattern of the media ecology,overturns the traditional media news content production and information distribution patterns,caused more news information acquisition and the transformation of the feedback mechanism,in the ways and methods of expression of the public increasingly diversified and multi-level today,with the mobile Internet as the carrier of all kinds of micro media has become the public opinion expression and distribution of interests,and to expand the traditional media important voice.In this paper,based on China's first major newspapers,the representative of traditional party media-the People's Daily,choose the People's Daily mobile terminal in the Shandong "female homicides shame" public opinion events during the development process of the release of text information and access to user feedback as the research sample.From information distribution,the transmission way of expression,and user feedback sampling analysis on the four transmission conditions,by extracting the form of tables and charts to summarize,the People's Daily mobile end,on the strength of the force of public opinion guide to interpretation by the People's Daily mobile new media in the public opinion on the strategy and practice,experience and the insufficiency,the traditional communist party under the new situation to build a new pattern of the public opinion guidance,improve the public opinion guiding force to provide the reference and policy direction.