Public Opinion Research Of Hunan Daily Social News

Social news has a wide range of coverage,flexible reporting methods,and the notable features of the report content close to the real life.It is increasingly popular with audiences.In order to attract attention,expand influence and enhance the guiding force,the media increasingly focus on the coverage of social news.It can be said that social news plays an important role in the guidance of public opinion.The guidance of public opinion is the great event of governing the country and the state.The party newspaper,as the mouthpiece of the party and the people,is not only the main channel of political,economic and cultural information,but also the main position of the party and government propaganda,and the guide of social media.The social news of the party newspaper is the social news with higher taste,which influences the thought and behavior of people,and becomes an important position for the audience to conduct correct public opinion guidance.Hunan daily adhere to the principle of political and party spirit,pays special attention to the political,economic and other traditional news at the same time,will also be social news reports on a prominent position,as an important part of the party newspaper news propaganda,to do a good job of public opinion to guide the province as its important task,inform the party and the government's voice,pay attention to the needs of the masses,completes the news supervision of public opinion,positive social positive energy,reflect the hunan daily as a mainstream media's social responsibility.In this paper,the research methods of literature research and text analysis are used,and the social news report of hunan daily is the main research object.First of all,from the macro analysis of the Party has the authority and credibility of the other media,and social news in party newspaper plays a very important role,so the party newspaper journalism from the power of the content,social point of view,the influence of has great guidance;Then,from the content choice,frame construction,the narrative skills of the hunan daily social news public opinion to guide the strategy has carried on the concrete analysis,in the process of to guide public opinion,hunan daily from party newspaper's own positioning,finding and audience expect corresponds to the content and subject matter,reflects the value orientation of hunan daily,and want to achieve communication effect;The construction of the overall framework determines what the audience can see or can't see,and also the process of the media's own opinions.Effective narrative skills directly affect the audience for news and information receiving,determines the effect of transmission,it leads the audience's understanding and the understanding news facts,consolidate or changing people's ideas,and guide the audience,to ensure thebest effect of public opinion guide;Finally,the paper points out the deficiencies of hunan daily's social news channel and puts forward the corresponding optimization strategy.