A Study Of Barrage Website In The Communication Mechanism And The Development Strategy

Along with the development of the Internet,the audience feedback is more and more important in the communication mechanism,and the communication is more interactive.Barrage is a new type of real-time interactive comment mode under the Internet environment,as the barrage mode to be famous,various barrage website appear in the domestic market,youku tudou?iQIYI and Letv also launch barrage function.Barrage website as a new form,lead to these following research questions:What is unique about the UP's spreading behavior?What is the characteristic about the barrage website's content?What's kind of communication channels dose the barrage website have?How's the mode of barrage website's feedback?How to make the barrage website sustainable develop?So decide the title should be a study of barrage website in the communication mechanism and the development strategy.First,discover the research status of the barrage website in the communication mechanism,understand the background of the topic,select research methods,and try to define related concepts,explain some barrage terms and quadratic element terms.Then,research what is the communication mechanism in barrage website,based on bilibili barrage website to explain the communication mechanism in barrage website,can help us understand the reason why most young people like to use the barrage website,understand the causes of the communication mechanism in barrage website.Try to describe the current situation of the communication mechanism in barrage website,through encode up analysis the main communication behavior of three bilibili UP,by encode up analysis the amount of share?broadcast and collection,and analysis the number of coins?barrages and comments?Understand the heat?spread influence and disadvantages of UP.Based on text analysis the video content of three bilibili barrage website's UP,understand UP's main characteristics and functions as a opinion leader in barrage website.In the one hand,through the coding results and text analysis results,extend to the research of the radiation mechanism and feedback mechanism in barrage website.In the other hand,summarize problems which be found in the process of research.Finally,according to the results of the study,analysis the sustainable development strategy of barrage website through the communication mechanism,give suggestions to solve some problems of the barrage website.For example,regulating the behavior of barrage website,keeping the characteristic content of barrage website,increasing the barrage website's communication channel,optimizing the audience feedback mode,and so on.In order to add some practical significance to this study,put forward some specific measures that help to increase the user's quality,strengthen the management of barrage,and strengthen the consciousness of copyright.