Research On Barrage Video Website From The Interactive Perspective

Chinese society has already entered the era of network,the number of Internet users is growing,unprecedented activity in the cyberspace,and the media used by Internet users are also developing in a diversified direction.The bullet screen of the online video sharing website originated from NicoNico in Japan has been learned by the majority of netizens and video websites in recent years.In line with the development trend of The Times,China established Acfun bullet screen video network.Later Bilibili bullet screen network pushed this form of communication to the climax of development,and the bullet screen video was widely spread and the audience was constantly expanding.IQIYI,youku tudou,tencent video and other mainstream video sharing websites in China also see the vast market of danmu,and have begun to add this function.In conclusion,danmu video website has become a new and important media in Internet communication.In the field of communication,compared with the research on other communication phenomena in the new media industry,the research on bullet screen is relatively weak.The study of danmu,a new form of communication,plays an important role in enriching the study of new media.The interaction of bullet screen is the main content of this paper.Combining the development and characteristics of bullet screen and deffler's interactive mode theory,this paper discusses and studies the video website of bullet screen in four parts.The first part introduces the concept of bullet screen and NicoNico animation,the originator of the bullet screen video website,and the development history of the bullet screen video website in China,and discusses the reasons why the bullet screen video website can achieve a certain level of development in China.The representative Bilibili bullet screen network is selected as the research object,its development course is introduced,and the communication characteristics are elaborated.The second part mainly discusses the interaction in video website and its influence.The third part interprets the communication direction of video under the theory of deffler's interactive mode.The fourth part discusses the meaning,problems and how to regulate the video website.