The Study On Media Violence In The Microblog Communication

As one of the most popular social media,microblogging provides Chinese internet users with a platform different from the traditional media environment,but also provides a new space for the breeding and spreading of media violence.The media violence in microblogging has certain particularity,which is mainly based on fragmentation,anonymity,asymmetric attention mode and fast forwarding mechanism of microblogging communication.In terms of type,microblogging media violence can be divided into two categories,namely,microblogging trial,microblogging rumors,microblogging war,irrational human flesh search as the form of violence,as well as pictures,language,text,video For the expression of the content of violence.Specifically,microblogging media violence,including the spread of the dissemination mechanism,transmission characteristics,the effect of three aspects of communication.The spread of media violence has spread through stages of concealment,spread and outburst,and its spread is characterized by the fragmentation and concealment of violent content,the institutional and individual nature of violent subject,the viral spread of violence,The specific target of violence object and non-targeted and multi-way integration of the violence path;and its dissemination effects,including limited positive effects and dispersion of negative effects.Microblogging dissemination of media violence in the formation of reasons,is not difficult to find the social macro-environment is to intensify the main cause of violence of Internet users,microblogging technology for the dissemination of violence provides an objectivecondition,and participation in the main aspects of micro-blog users new media literacy And the emergence of a large number of network promoter are to some extent contributed to the microblogging violence.In order to deal with the increasingly serious problem of media violence in microblogging communication,we must start from moral self-discipline,network supervision and legal regulation,and hope to create a green and healthy network communication environment.