Research On Motivating Factors Of Enployees In GF Company

In today's era of rapid development of information,talent has become the core competitiveness of enterprises.GF company is a high-tech enterprise in the field of radio and television,talent is even more critical to become the lifeblood of the survival and development of enterprises,but the development of GF company is slow,or even in a state of decline.Workers are also very unstable,the turnover rate of each department is higher,and the staff work enthusiasm is low,work efficiency is slow,so that the whole enterprise has no vitality and activity?At this point,human resource management has become a top priority,how to motivate employees,to stabilize the staff and improve their enthusiasm for work has become an urgent problem for GF company.In this paper,based on the GF company's four major departments(R & D,sales,technical support and production)of the basic level of staff incentives satisfaction survey,the use of literature,questionnaire interview,quantitative analysis,we use the method of literature review,questionnaire survey and quantitative analysis,mainly using Maslow's hierarchy of needs theory,Alderfer's ERG theory,Herzberg's two factor theory,Mcclelland's theory of need for achievement,analyzes the impact of individual differences on the various dimensions of employee motivation satisfaction,mining demand characteristics of different employees,and the state of demand,and systematically analyzed the reason of GF company lack of motivation,on the basis of this,put forward the corresponding countermeasures and suggestions.Through the investigation and study of this paper,the author thinks that there are significant differences in the different dimensions of employee motivation factors in GF company,different age of employee motivation has significant difference in satisfaction factor salary and welfare and personal development dimensions,the influence of age on welfare is positively correlated with the increase of age,and satisfaction the higher salary and welfare.Employees with different degrees of education of compensation and benefits,personal development and the development of the three dimensions of enterprise incentive factors satisfaction showed significant difference,different degrees of education is positively related to the satisfaction of compensation and benefits,while the degree of education is negatively related to the satisfaction of personal development and enterprise development.Employees with different working years have significant differences in the satisfaction of compensation,welfare,respect for others and recognition of dimensions,the working years are positively related to the compensation and benefits.For the different nature of the work of the staff,in terms of compensation and benefits,working relationships,respect and recognition of others and the quality of leadership four dimensions of satisfaction factors showed significant differences.According to the individual differences caused by differences between the different dimensions of the incentive factors of satisfaction,incentive problems that GF company,and find the causes of the incentive problems,and puts forward the relevant measures.