Research On TV Programs Of Chinese Language

Since some TV programs like “Dictation Assembly of Chinese characters” and “Chinese Spelling Hero” have been broadcast in 2013,more and more TV programs have been created to spread the culture of Chinese language,such as “Chinese Idiom hero” “Assembly of Chinese Poetry” “Assembly of Chinese Riddle”and so on,they all have a good effect on social.A win-win situation of audience rating and word of mouth has proved the feasibility of using television media to spread traditional culture.The heritage of the Chinese language and culture is facing a crisis,the mainstream television media take the responsibility of culture education actively,Produced many TV programs about Chinese language,trying to call people to attach great importance to the cultural heritage,and meeting the audience's demand of higher level spiritual culture.These programs not only can teach cultural knowledge,but also can meet audience's demand of entertainment.These programs located in culture communication clearly,content production is all about Chinese language and culture,and make full use of various communication skills,build multivariate interactive communication channels actively,so them realize the mainstream television media's function of social culture.The long-term development of these programs face difficulties: the abuse of entertainment elements makes some programs deviate from the essence of the culture communication;and it's contents and forms become homogeneity that makes the audience's watching hope of suchprograms reduce quickly,what's more,these culture TV programs can lead to "know ditch" widening between all kinds of people.Therefore,in order to the long-term development of these programs,program makers must seek to change,sticking to the cultural taste of the program,at the same time,they can innovate program's form and content actively,such as using all kinds of media to expand program's continue influence,after that we can protect our Chinese mother tongue culture better.Hope these constant efforts valid,so the makers of programs can create more higher quality cultural programs,and make the national excellent traditional culture glow vitality in the television media.