Preserving Chinese Skills:The Intangible Cultural Heritage Of The Column "Local" Communication Research

The intangible cultural heritage is a cultural witness to the development of human history,the essence and background of a nation 's traditional culture,and a very valuable cultural resource.It serves as an organic component and an important symbol of the national culture and national spirit to tell a good Chinese story.Provided materials and laid the foundation for building cultural self-confidence and improving the country 's cultural soft power.In today 's changing political,economic and cultural environment,the inheritance and protection of intangible cultural heritage is facing a severe test,which becomes a Work without delay.In recent years,the government has attached great importance to the inheritance and protection of intangible cultural heritage,and has issued a number of policies to ensure it.However,the current status of the inheritance and protection of intangible cultural heritage is still not optimistic.In the age of media,mass media have important auxiliary functions for the protection and inheritance of intangible cultural heritage by virtue of their strong image.Therefore,it is of great significance to promote the protection and inheritance of intangible cultural heritage with the help of mass media.The research in this article can not only promote the spread and protection of non-legacy culture,but also provide new ideas for local media to spread non-legacy culture programs.Under this background,the text takes the example of the "Village" section of the Agricultural Channel of China Radio and Television Station.The "Village" section is one of the representative programs of national media and non-legacy cultural transmission,and "Shouyi China" is The core,continuing the concepts of "China" and "native land",highlighting the national character,through the form of documentary film,storytelling,showing China's rich "non-legacy" resources and spiritual connotation,and launched "Handicraft China" and The "New Artists" feature film has formed a series of large-scale non-legacy communications.Through in-depth analysis of the background,content,and communication strategies of the non-heritage cultural transmission of the "Native" column,and based on this,the communication difficulties of the non-heritage cultural transmission of the "Native" column are summarized,so as to explore the optimization plan of its intangible cultural heritage transmission When spreading non-legacy culture,the media should diversify and deepen the content of a single topic,and the concept of dissemination for the purpose of communication should be further expanded to a three-dimensional communicationto promote the protection and inheritance of non-legacy.System to promote the cooperation of new media platforms and the participatory communication of the industry and the audience.