| WeChat Moments is one of the large social networks currently used among students,especially widely used in the graduate population. Basic research question of this paper is: description of the basic content of WeChat Moments in the micro channel of graduate micro channel communication motivation, characteristics and classification of WeChat Moments, to explore the micro channel of WeChat Moments on graduate interpersonal produced what impact.This paper uses the interview method, the literature method, the questionnaire survey method to collect the empirical data, to the university graduate student in Lanzhou, WeChat Moments uses the situation to carry on the analysis. The function and characteristics of WeChat Moments through the introduction of micro channel and micro WeChat Moments with self presentation, to set up the public image,communication friendship and access to commercial interests. It is a virtual community, which is mainly based on the interaction between acquaintances,communication by the convergence of communication. It makes a further analysis on the graduate students through the use of micro channel WeChat Moments of interpersonal motivation, content, types and characteristics of. Specifically, graduate students using micro channel WeChat Moments is out of the needs of the herd mentality, social interaction, entertainment and self-identity; graduate interactive content in the WeChat Moments in the micro channel with diversification, life and professional characteristics; graduate micro channel type of information presented in WeChat Moments including professional knowledge, of social class, self expression,marketing, advertising; graduate students through WeChat Moments of interpersonal relationships with social homogeneity, the use of reason type, rich in content, strong interaction, high privacy protection, low barriers to communication, one-way continuity, the characteristics of convenient communication.Through the analysis pointed out that the WeChat Moments of graduate interpersonal modes including the "deficit" Pattern mode, the two modes of two types of relationships, patterns, and relationships of central networked relationships mode.At the same time, to explore the factors that affect graduate micro-channel mode interpersonal circle of friends, including graduate WeChat Moments settings, graduate personal feelings, self-impression management graduate three factors. At the same time, WeChat Moments on interpersonal communication of graduate students have positive and negative effects, the specific point of view, the positive impact of mainly includes a close study of the students the reality of interpersonal relationship, help postgraduates to improve their personal image, meet their social needs, expand new interpersonal relationship, interpersonal media means more rich, promote the integration of the social role of graduate; negative influence mainly includes of graduate students the reality of interpersonal relationship pressure, excessive dependence and addicted to social networks, disclosure of privacy affect normal life. |
PDF Full Text Request