Research On The Influencing Factors Of Information Credibility Of We Chat Moments

WeChat Moments has become an important channel for people to obtain information.Also,the authenticity of Information has gradually become the focus of attention on the social platform.To a certain extent,Whether WeChat Moments can get the trust of the audience determines the future survival and development of the media.This thesis applies the investigative questionnaire on the internet,and collect data through the SPSS statistical analysis software.The factors affecting the credibility of the information of WeChat Moments were studied form source dimensions,information content dimensions and audience dimensions.According to the development characteristics of WeChat Moments,the study found that the main influence factors including dependency,personal attractiveness,media authority,privacy,information accuracy,interpersonal trust,media use,the influence of demographic variables and so on.On the basis of the analysis of these variables,the feasible paths of the construction of the information credibility of We Chat Moments are put forward.Firstly,in the WeChat Moments which is considered as an acquaintance circle of social media,the source dimensions of the impact on the credibility is significant.Specifically,(1)Dependence.Information from Close friends or family members will affect the audience to assess the credibility of the WeChat Moments,the audience is more inclined to believe that the information they publish.(2)personal attractiveness.Information form People with knowledge is more likely to obtain the trust of the audience.What's more,Personal accomplishment and quality of the information release have great influence on the audience.Secondly,from Information content dimensions,the accuracy of the information content and the evaluation of the information credibility of WeChat Moments have a strong correlation,which shows that accuracy is an important factor in maintaining trust.In addition,the influence of the authority of the media and the security of privacy on the credibility is not so significant;Thirdly,from the audience dimensions,interpersonal trust and media use will positively influence the audience assessment on the WeChat Moments information credibility.community impact has little influence on the reliability of the information,and in the study of the demographic variables,no demographic variables(gender,age,education level)can significantly predict the evaluation of WeChat Moments information credibility.