Research On Cooperative Creation And Publishing Based The Internet Background

The progress and development of Internet technology,especially the progress and development of mobile Internet,widely used and accepted,lead to the rise of social networking,and fan effect in cyberspace,business operators using social networking and fan fan effect development economy and network economy.At the same time,the popularity of mobile Internet also let more and more people choose in the mobile Internet terminal use of fragmented time to read,access to knowledge and information,therefore,to meet the needs of real-time,fragmentation,mobile reading premium content has given rise to great market demand,knowledge network red and a big ogre will have mushroomed,reflect a myriad of knowledge and the mobile Internet platform and producers,and realized by fans economy smoothly.The production of this kind of phenomenon,for the design of the new business model provides the opportunity to smell of business operators,fully integrate the elements of the field:red,content sharing knowledge network,fan effect,social content,mobile reading,etc.,to create innovative business model,set up the Internet collaborative writing and publishing platform(including mobile platform and computer platform),develop manufacturing knowledge,wen gen network red,realize large-scale network red economy and economic benefits.This thesis is to "book" between platform as an example,the research on the Internet under the background of collaborative writing and publishing operations management,discusses the superiority of its business model.In 2011,mobile Internet applications into the popularization stage.On January 21,2011 WeChat social terminal online,since other mobile social terminal followed suit,mobile social networking ignited by fast across the country,small fan effect and knowledge network red began to appear,"Jian Shu" is(2012)developed and launched at this time.Although Jian Shu started with is supporting collaborative software,but after the expansion of business model and several adjustment,at present,is already a mature of mobile electronic business platform.Through case study of "Jian Shu",in one spot peep the whole sceneries,explore the Internet background of mobile electronic business platform of operation management and business model innovation,to draw the conclusion:under the background of Internet synergy creation and publishing is Internet application,the network social prosperity,universalization fans economy and network red rise backdrop,can meet the current needs people immediacy,fragmentation,mobile reading Internet content electric business platform,is a business model innovation in the category of electricity,is an economic,social,and the results of the role of technical progress and development,is a sign of progress and development of business enterprise.