The Applying And Enlightenment Of Data Visualization In The Sochi Winter Olympics

With the successful applying for Winter Olymipis in 2022 in Beijing and Zhangjiakou,China began to attach importance to winter sports.Winter sports have a good momentum of development of ice and snow industry.Chinese concern about winter sports continues to rise.Sports Journalism have a new round of development opportunities because It is an very import way of carrying the sports news to all the people.On the one hand,the media face increasingly fierce competition,the audiences had chang their needs.New media develop rapidly.The method of big data has a subversive influence on the source of news,the production of news,the expression of news,the relationship between media and audience.News production and production methods are changing.The traditional media is also facing integration and transformation.On the other hand,China are developing the sports industry.The internet open source software market are maturing.Govenment data is gradually opening up.People's awareness of the data is also enlightening.How the media to adapt to the trend and demand and keep pace with the times to do the winter sports coverage and dissemination,has become a hot topic in academia and industry.This paper takes Sochi Winter Olympic interactive feature seted up by The New York Times and Washington Post as the research object.This paper uses the theory of the journalism and communication,data mining,editing design,visual communication,and other disciplines as theory guidance and views the perspective of topic selection,data source,data analysis,visualization,interaction design to do the content analysis and comparative analysis.The paper focuses on the production and presentation of the visualization of sports data.The conclusion is that the winter Olympics visual reports have the diversity of the topic Angles;Production process of team;Multi-channel data sources;Data tool of capturing and cleaning;Visualization of all media and visual communication art and craft;The interaction design of social,humanity,and mobile.These conclusions give a lot of reference to the domestic media which committed to the visual report.We can also see that data visualization havesome advantages in the sports news:more authentic,reconstruction the historical data to make the news data more plump.Mining association between different subjects.Helping the readers grasp the future trend of information.Making the news more unique and influential.Although the data news maked by the western journalis are sophisticated,there are still shortcomings and need to improve.This paper put forward some improving suggestions:increasing the visual coverage of winter sports;multi-channel accessing to news data,at the same time open the data source to the users;data is not a panacea,accurate reporting is the key;choosing a good topic,using the data to tell a good story;the choice of visual presentation needs skills;interaction design needs to focus on the users experience.