Research On Domestic Data News Report Of Big Sports Events

With the advent of the era of shallow reading and the popularity of smart phones,people are increasingly keen to read graphic reading,and data visualization has gradually become an ideal way of presenting news.While the scope and attention of Big Sports Events continue to expand and improve,the application of data visualization in the dissemination of Big Sports Events is also increasing.The visual communication methods with strong data news viewing are gradually recognized by the audience.Some domestic media have already adopted Big Sports Events such as the Olympic Games and the World Cup as important reporting targets for data journalism.In order to further explore the application and development trend of data news visualization in the dissemination of large-scale sports events,this paper takes the data of the domestic media during the 2018 World Cup in Russia as an example.This paper uses the literature method and case study method to analyze the important role of data news visualization in the communication of Big Sports Events from a theoretical perspective.Data news visualization provides a new visual cognition method for sports fans and non-sports fans.This also caters to the audience's “reading the picture” reading habits,and the data news reports also complete the visual construction of sports events through this more concrete way of communication.The author combines 39 domestic media practice cases to summarize,analyze and discuss the characteristics of data news applications of Chinese media during the 2018 World Cup.In terms of content,data journals are novel,content professional and practical,and focus on the relevance of historical data;in terms of data visualization,static graphs are the main presentation;in terms of communication channels,mobile terminals have surpassed The PC side has become the premier delivery platform for data news reports.However,the data coverage of the Chinese media in the 2018 World Cup still has many shortcomings,including poor visual interactivity,frequent details,high production costs,fuzzy profit models and professional vertical media.Do not pay attention to other issues.This paper analyzes the causes of the problems,including high production costs,lack of data journalism talents and fuzzy profit models.Then,through the combination of someforeign cases and the status quo of Big Sports Events,the corresponding development strategies are proposed.It aims to provide reference and thinking for the development of data journalism in China's media in Big Sports Events.First,in order to survive in the highly competitive sports news field,data news media must build a clear multi-channel profit model and promote sustainable development.Second,the data media teams of major media must establish their own Big Sports Event database.Strengthen the internal and cross-border cooperation of the team,pay attention to the comprehensive quality and ability of data journalists,thus saving the time cost and economic cost of data news production;in terms of content production,the premise of perfect integration of sports stories and data news "Data-driven" and "narrative-driven" are two-wheel drive,and pay full attention to the role of interaction design in data journalism;in terms of content communication,social media is an important "position" for the spread of Big Sports Events.An ideal platform for visualizing the dissemination of works.