The Use Of New Media And Alienation Research

Until June of 2016,China's Internet populationalready hit the 710 million mark,the Internet penetration rate reached 51.7%,increased by 1.3% when compared with the end of 2015.by June of 2016,there are 656 million mobile Internet users in China,increased of 36.56 million by the end of 2015.As themobie Internet users in the Internet population,accounted to 92.5% from 90.1% at the end of 2015,netizens composition and the structure of the general population are more close,with the sustained and rapid popularity of the Internet around the world and the increasingly deepening of network use and daily life,liking a network society has rise to what Manuel castells have said,this kind of network society and realistic society of mutual nesting,for individuals and society,having the enormous practical significance,not only changed the structure of the realistic society,also people's social psychology is reshaping.Therefore,the social psychological or individual psychological changes in network society become a focus and hotspot of research.Based based on the use and satisfaction theory,the questionnaire survey of college students groups,adopt the method of quantitative research,about the new media use behavior of Internet users(including the use of motivation and use of degree)and study the relationship between the individual's sense of alienation,on the basis of multivariate statistical analysis,to explore individual level factors and social factors of the system under the action of the new relationship between media use and individual sense of alienation.First of all,the study found that new media use motivation and positive correlation relationship between new media use degree,and there is a two-way causal relationship,that is to say,the new media use exacerbated the sense of alienation,and the strengthening of alienation.and to a certain extent,degree of use of new media has promoted;Second,the results show that the strengthening of the new media use of self-efficacy and the weakening of external self-efficacy,specifically new media used for self alienation into inverse relationship,that is to say,the higher the degree of new media use,the higher of self-evaluation,and the stronger of the self-efficacy,which,to a certain extent,can confirm the assignment of empowerment and network theory.But the transition of new media use and addiction using makes external self-efficacy of Internet users is reduced,also is the cognition and evaluation to reduce external.Again,the results show that the selfesteem and social economic status is not for a new relationship between media use and alienation have adjustment.On average,for this study confirmed the problem of transmission medium in the psychology of social utility in a certain exploration,for the new media in the socialstructure and social psychology plays a role and negative effect are discussed in this paper,the study of new media has a supplementary role.