Anagenesis Or Alienation

As a new way of internet promulgation, the emergence of blog not only affect people's study, working and life mode, but also exert an influence on traditional media and communication theory in existence. Blog primitively spread to China in 2002, six year's events about blog bring numerous thinking on many scientific fields. With a full-scale view of the development of blog in China during the six years, it's easily to find that the alienation phenomenon of "diathesis turned against its essence", is conflicting to the essence of "privatism" and "interaction", show itself Sinitic characteristic. Those phenomena imply subversion of civilian, causing destruction of equality and the right of speaking, and make appearance of "isolated island of message" and "the spiral of silence". The paper induce some alienative phenomena in Chinese blg, summarize alienative characteristics from social, humanistic and technical aspects. It also lucubrate the causation that brings those phenomena, in order to unscramble the blog communication, and bring some reflection on "ideal public sphere".The paper plot out four parts: The fist part expatiates on the essence of blog, and also exhibit some phenomena in Chinese blog; The second part summarizes treatises on alienation in the philosophical history, and recounts some characteristics of Chinese blog, from social, humanistic, technical, to communicating aspects. The third part analyzes the social causation of alienation in Chinese blog. In the last part, the paper presents that, as a philosophical conception, alienation is not incompatible with anagenesis, affirms active effect of Chinese blog.