The Research On Logistics Distribution Center Reconstruction For Fujian Xinhua Bookstore Under The E-commerce Environment

The rise of e-commerce and the popularity of the Internet,as the social and economic development has been bringing the fundamental change,has changed the traditional way of consumption and shopping,so people are able to stay home enjoying convenient technology.The wave of electronic commerce strongly impacts the traditional entity of retail,which is indicated as the state-owned Xinhua Bookstore is propelled to the spotlight as never before.At the same time,with the vigorous development of the electronic publications,tablets and smart phones,the way of reading also changes subsequently.Paper book is facing the risk of marginalization,and entity bookstore faces up to winter.The core value of paper book and offline bookstore cannot be copied or replaced by electronic staff and online store,because of the specific reading experience.Book market middlemen integration,chain operation,the integration of online and offline,diversified development is one of the directions of the Xinhua Bookstore in reform and development.Logistics distribution center as Xinhua Bookstore Book Distribution is regarded as an important growth pole,which needs implement the integration of the disk.And the bottleneck and breakthrough of chain operation,information and networking require logistics distribution ceter more and more.The thesis of this article is to use Fujian Xinhua Bookstore logistics center as an example,and divid the paper into six parts.The first part discusses the background,in electronic commerce books online sales,the basic situation of the entity bookstore's dilemma and expectation.Besides,this part involves the important position of chain operation and meaning of the integration of Logistics distribution center in the implementation of the Xinhua Bookstore.The second part discusses the theoretical basis and basic concept of the logistics.The third part briefly introduces the basic situation of the construction of the books logistics,the new characteristics of books logistics in e-commerce environment.With the impact of e-commerce on traditional Xinhua Bookstore operation mode,exposure to the book industry logistics system construction,Xinhua Bookstore's own logistics distribution center reform is undoubtedly in highly requirement.The fourth part uses the SWOT theory to analyze the internal and external environment in Fujian Xinhua Bookstore.The current situation and future of the logistics distribution center in Fujia Xinhua Bookstore as the breakthrough point,elaborating the urgency of the reconstruction and reengineering idea of Fujian Xinhua Bookstore distribution center under the e-commerce environment.To help the Xinhua Bookstore out of a new way of reform,the method includes upgrading of logistics distribution center,reengineering,strengthen scientific management,logistics personnel training,building the integration of channel resources,business support system and construction entity chain network system and logistics ecosystem,business logistics to logistics enterprises.In addition,this part provides the own opinion and the suggestion for the Fujian Xinhua Bookstore chain management,building large logistics layout and covering the entire province radiation surrounding the distribution system.The fifth part expounds the logistics distribution center to rebuild the possible problems and countermeasures.The sixth is full-text summary and prospect.