Research On The Optimization Of The Book Supply Chain Of Zhejiang Xinhua Bookstore

Originating from individual companies' internal logistics operations,the supply chain of the book retail and wholesale industry has stepped into a mode of integration of upstream and downstream in recent years.As related to the timeliness of purchase-sell-stock communicating,the degree of resource utilization and the peak management,both inventory management and information transmitting are considered as the key factors to promote the efficiency of book supply chain.Through literature review of basic theories of supply chain and intrinsic management,comparative analysis of three publishing systems(i.e.,the Xinhua group,pressing house and private owned company),and case study of national and overseas researches concerning book retail and wholesale industry's management concepts,features,modes and practices,the paper draw a summary of Xinhua's supply chain characteristics.As per analysis,Zhejiang Xinhua bookstore group is facing challenges,such as the untrue feedback of needs,barriers of information communicating and fracture of industry.Optimized thoughts are put forward for enterprise's smooth running and thoroughly creativity.Responded to the advocate of accelerating the reform and market-penetrating of nation-owned companies,the paper proposes a worth-spread improvement plan by a rare view of revealing provincial bookstore running issues which is commonly seen in any other area.As represented provincial running mode,Zhejiang Xinhua bookstore group's reforming plan of supply chain system shall be referred.