Optimization Of Books’ Supply Chain

In recent years, the book industry supply chain management not only within the enterprise logistics system, but also to the external integration is gradually developing. Inventory, information and relationship management will be key elements of the book industry supply chain management, information communication as smooth or not, the degree of utilization of resources, inventory is too high and other issues will affect the effect of the book industry supply chain. Internal publishing industry needs and problems of the existing logistics system determines the necessity of the book industry supply chain system optimization.Through literature analysis, a comprehensive comparative analysis of the research results at home and abroad, the paper and case study methods, introduces the basic theory of supply chain, supply chain management, after the concept of the book industry supply chain relationship management description, features, models and implementation, compared to three systems of book publishing:Xinhua distribution system, distribution system and private self-publishing book distribution system, summarizes the characteristics of Xinhua Publishing System. Analysis of the book industry supply chain problems:demand untrue feedback, information barriers and industrial docking exercise problem, then, Zhejiang Xinhua Bookstore Group, for example, a detailed analysis of their current situation of supply chain management. With the concept of supply chain and logistics management deepening circulation publication, Zhejiang Xinhua recognize the use of modern management to achieve high efficiency operation, and "business flow, logistics, information flow one" book is the development direction of logistics.And comparative analysis of the problem and the reasons summarized Supply Chain Management, Zhejiang Xinhua Bookstore Group exists, and propose optimization measures, hoping to other book industry supply chain optimization for some inspiration through specific case studies.