Research On Visual Design Of APP Interface Of Traditional Culture

With the further popularization of the mass media, the digital life has gradually infiltrated into the life of human beings. The State Council promulgated the "national culture" 11th Five-Year "development plan", is to vigorously promote the development of traditional culture and promote the specific deployment of the implementation of"Internet plus" action, is to accelerate the development of traditional culture of the new mode of system guidance. In this context, the author uses the "strategic thinking Internet plus" and "traditional culture" of the traditional culture, explore the APP interface design, to provide services for traditional culture, traditional culture "APP xinjinhuochuan" how to use the APP interface more suitable visual form and the user is the focus of this paper mainly explores the link.First of all, the author extracts the basic theory related to the subject by the method of literature analysis, which is used as the basis of the thesis. On the basis of the research, the author creatively uses the Internet +thinking to guide the design of APP interface. Secondly, the domestic and foreign similar APP interface design for case investigation, analysis of these cases the main features and content organization form, and reference elements of user experience theory, combined with the target of exploring aesthetic and user experience demand and interviews of senior designers, refined visual design method suitable for traditional culture, class APP, order a set of traditional culture APP the interface of the visual system design strategy, innovation research.Finally, through the concept of "xinjinhuochuan project" APP prototype design,color visual design "xinjinhuochuan" APP project interface and original scheme and suggestions to ensure the innovation project.Through the above theoretical research and project design, this paper provides a new idea for the development of the new model and the new format of the Internet +education, and provides reference for the visual design of the similar platform interface.