Visual Survival Study Of Visual Culture Of The Era

Film, television, light boxes, posters, windows, and decorating, product packaging and designs, the books cover and illustrations...Meeting the turbulent rapids and visual images symbol increasingly overshadowed in our everyday life, visual communication becomes increasingly human transmission of the dominant mode of transmission. The omnipresent television advertising and psychedelic images culture shock people with visual senses. Some jokes are contemporary, "an era of pictures"; the statement meaningfully. Compared with text, images and more attractive advantages. People's interest in reading is clearly less than that of television, cartoons, games, the Internet and other cultural images enthusiasm. Not only pre-school children and school students love charting, even college students and adults in general also keen on cartoon books and other reading materials images. Multimedia teaching alternatives to the image of speech, and television news more than the news story influential. Perhaps we have reasons to say that in the era of visual culture, the language is slowly becoming a footnote image, image has become protagonist. Visual culture the rules of the times: Image is better than words. The reason is simple, visual image is the emotional and with euphoric.With the traditional language symbol system, the dissemination of visual culture of the obvious advantages: visual symbol itself as a visual information, as a vivid image plain language than their views and voices can in a short period of time to attract audiences, more easily grasp and understanding audience, Visual Culture of the production, dissemination faster and more extensive, it broke through the language and culture of alienation, breaking the decency dualistic cultural traditions, extending people's cognitive perspective, so exotic with a different language and cultural background of the audience communication and exchanges, enhance mutual understanding, relying on this form of visual communication on bridging the cultural differences and realize the real meaning of the"merger scenario" further reduce the "knowledge groove".Visual culture phenomenon is largely due to: on the one hand the emergence of consumer society is visual culture advent of the era of causes, the other modern communications technology to build a culture of publicity visual media platform The most important is the audience's image consumption continued to increase, and tend to seek virtual audience and experience, In addition to spy wishing to meet with the continuous strengthening, which is increasingly visual culture prospered another incentive.We hail the arrival of the era of visual culture at the same time, inevitably lead to the survival of the current visual thinking and worrying. As a "double-edged sword", a highly developed visual culture brought a lot of confusion. An explosion of information in the information society, In the video surrounded by all kinds of people every day must accept massive visual sign of fatigue bombing. We live in this world, is entirely visual symbols created by the world, regardless of when and where, we all seem to be able to shake the image of man-made visual tracking. More and more time to tell the real and virtual, the text read to experience the aesthetic beauty disappeared, written by the depth of content digestion, images increasingly inclined to artificial, and deliberately planning and stimulating, its domination and hegemony is becoming more acute. We live in an increasingly image surrounded by the world, the original narrow public space has become increasingly cramped. Thus, the current experience of visual survival plight you should arouse our attention. Return to Nature, reintegration boondocks became majority of the inevitable choice. This is a liberal instinct desire for a return to natural physical and mental active choice, a pair of visual images and artificially suppresses the active resistance. In addition, to strengthen the visual can offer education is a very important and urgent task, is a better visual the only way to survive.