The Guidance Of Public Opinion About Teen Reports In The Mainstream Media

In the background of increasing popularity in new media,traditional media are transforming into the media convergence actively now.Admittedly,under the impact of new media,the guidance of public opinion of the traditional mainstream media reduced further.The ratio of information reach to the audience in the traditional newspapers and other media entities is reduced to freezing point.In the condition of complex social environment such as the intertwining of traditional media and new media,the concept of guidance of public opinion is extended in connotation and nature.If the guidance of public opinion is taken only as a management and control of newspaper to social public opinion from a subjective point of view,the guidance of public opinion on adolescent reports is disabled or even ineffective.However,if the guidance of public opinion of the mainstream media is placed in a more ambitious theoretical vision,from the public domain of "opinion field" perspective,the mainstream media news production is seen as part of the entire media content,rather than having a dominant public opinion or non-dominant points.The party newspaper needs to sound for the youth problems and their reports,and occupy a place in the "Youth public opinion field".In addition,this article will regard the guide of public opinion as a conscious and tendency thought process of information selection and text construction in the production stage of news content for the report material,focusing on the subject of guiding public opinion.For teenagers who are growing up in the Internet environment,the population is more in favor of the time-sensitive,interactive,lively content and other features of the popular Internet media and mobile media news reports.Based on the media audience increasing segmentation,the gap between different groups is also gradually increased.Current Internet media with stronger propagation force is reported to be labeling and demonizing youth groups in order to chase profits.To solve these problems,there depends on a more comprehensive and objective youth groups media image.In this study,the concept of adolescents' report is divided into two aspects.On the one hand,the article focuses on traditional mainstream media,especially the "People's Daily" feature pages of content on teenagers in the form of its ability to guide public opinion,mainly the content analysis to conduct the Category Construction Edition.On the other hand,the present study focuses on youth groups to explore the possibility of mainstream media reports to guide the behavior of the group with the guidance of public opinion,and suggests the features,patterns and strategies that the traditional mainstream media carries out the guidance of public opinion of the group in the process of transition.