Analysis And Design Of Commercial Bank Marketing Business Management System

In recent years,with the rapid development of market economy,competition in the Chinese financial market industry increasingly fierce.Survival and development of the bank's business depends on marketing,competition for resources marketing business is becoming the focus of attention of the commercial banks.How to enhance marketing business is becoming increasingly critical,it has become increasingly difficult.Bank urgently need to adopt advanced information technology to improve the competitiveness and quality customers the ability to respond to market developments,to achieve the mining potential customers,effective marketing to target customers and improve marketing performance.In this paper,the current non-commercial bank customer information management information,customer resources can not be shared,long customer marketing management,customer manager performance evaluation is not scientific,marketing,relationship management imperfect,based on J2 EE,EOS technology,design and implement a commercial bank customer marketing management system software engineering waterfall model for the design of the main line,a more detailed introduction to the paper,based on the development and implementation of J2 EE technology and EOS commercial bank customer marketing and management systems,including business requirements phase,and database design.Function and paper described in the implementation phase given the realization of customer marketing environment system,interface and code to achieve some of the key functional modules,functional and performance testing of customer marketing system to verify the correctness of the requirements and design.This paper is divided into seven parts,take the progressive argument.The first part describes the background of commercial bank marketing business management system,review the purpose and significance of research as well as domestic and foreign research,the research ideas and technical route,described the innovation research;the second part is the main content of the commercial banks theory of marketing business management system overview,elaborate theoretical content and commercial Bank marketing business management system relating to J2 EE technology,database technology,and other aspects of the system mode,and select the type of technology required for this study;the third part is the business bank marketing business management system needs analysis,the main problem from a commercial bank marketing management system solutions business,the commercial bank marketing business management system business processes,demand system hardware and software environment aspects of the preparatory work of commercial bank marketing business management system make a note;the fourth part of commercial banks marketing business management system architecture design,including design goals and principles of commercial bank marketing business management system,discusses the technical architecture of commercial bank marketing business management system,commercial bank marketing business management system architecture definition,commercial bank marketing business management system core operation mechanism,commercial banks marketing business management function of the system architecture and other aspects of the argument;the fifth part of the detailed description of commercial bank marketing business management system design structure,from a commercial bank marketing business management system model build,static structure diagram,structure description of commercial bank marketing business management system,commercial bank marketing business management system database design and other aspects of research;the sixth part describes the reality of the use of commercial bank marketing business management system proposed commercial banks marketing,business management systems and related strategies to achieve the overall reality of the use of dynamic query information;the full text of part VII of the summary and outlook.