Design Of "Pocket Art Museum" Based On Internet Memes

This design is based on the Internet model of the "Pocket Art Museum" design,according to market demand analysis, the use of mobile platform advantages, to achieve the purpose of art information dissemination and sale. Design works to "moving art" and"permanent online" museum as a marketing point, into the Internet with the properties of the concept of thinking, marketing advantages and advertising effects, to complete their own products, "Pocket Art Museum" three-dimensional shape. The design of the delivery will amplify the effectiveness of art education communication for the museum to provide a new business ideas.Demand research report. Mainly through the following two ways to conduct market research: First, the museum market research, first than the traditional museums and pockets of the museum, found the pocket museum has a cross time, space, high dissemination, low cost advantage. So this design to "move up the works of art" and"permanent online museum" for the marketing point, the biggest effect of the advantages of playing pocket museum. Second, the needs of the target consumer in-depth mining, to understand the consumer's group portrait, consumption habits and behavioral characteristics. Target consumer groups have a high degree of concern about art-related information, so the picture needs to reflect the rich artistic atmosphere and three-dimensional sense of space. At the same time they have online shopping and online browsing habits, and there is little purchasing power.Theoretical research report. According to the requirements of this design creative content, through the study of a large number of books, literature system, the Internet model related literature theory research, research conclusions for the design to do theoretical support.Firstly, it clarifies the concept of the meme and the relationship between the meme and the Internet. Secondly, starting from the application of the Internet model in the commercial field, connecting with the Internet for the performance and function of the museum. Finally, the Internet model theory is applied to this design.Design Process Practice Report. This design combined with market demand and theoretical research, to create a design "Pocket Art Museum", planning a "art for wide clothing with the" theme, "moving art" and "permanent online museum" as a marketing point, The user exposure to a virtual art museum scene, in the museum to select the interpretation of art or souvenir purchase, to achieve the museum's education and profit of the dual purpose. Finally through the special effects processing and editing production, so that this design reflects the visual, auditory, tactile three-dimensional effect. The overall design process has experienced four stages: pre-content planning, interactive design,interface design and post-packaging editing, to show the way of H5 interactive presentation video.summary report. The overall design of the traditional museum innovation and development of the strong demand-oriented, to the Internet model for the theoretical support, to create a "pocket art museum." Design ideas to "permanent online" and"moving works of art" as a marketing point, put forward the "art for wide clothing with the solution" theme, guide the user to visit and consumption, showing the pocket art museum across time, space, Low cost advantage, to achieve the purpose of artistic information dissemination and commercial profitability. The product is finally presented through the interactive presentation of H5 video, which will amplify the effectiveness of art education communication, provide new ideas for museum management, and promote the cross-border integration of traditional museum industry and the Internet.