Research On Information Dissemination Of Shanghai Museum

As early as the era of mass media,the museum has already played an important role in cultural communication.People can gain knowledge by visiting museums and gaining spiritual satisfaction.Since the free opening,the development of the Chinese museum business has ushered in a new peak.However,the imbalance of economic development in various regions,the gap in educational promotion capabilities,and the importance attached to culture have led to the fact that museums are still a hall of knowledge for a small number of people.It is also because of the distribution of museums,the level of exhibitions,and the uneven level of museum communication.Therefore,the research on information dissemination of museums is crucial to improving the scope and depth of cultural communication.As an important cultural institution,the museum's level of information dissemination and communication efficiency still need to be improved.This article is divided into five chapters on the theme of information dissemination research in Shanghai Museum.The first chapter is the introduction,which mainly explains the research motivation,object and meaning,and the research foundation.The second chapter is about the discussion of the information dissemination of the Shanghai Museum in the traditional context.The third chapter is the key chapter of this article.Mainly from the application of digital means,the development of communication platform,the rich form of communication and the marketing activities of Shanghai Museum,the paper analyzes the information dissemination of Shanghai Museum in the multimedia era.The fourth chapter summarizes the information dissemination model of the Shanghai Museum and summarizes the opportunities and challenges faced by the Shanghai Museum.The fifth chapter is a summary and reflection on the article.The transformation of museums from objects and people reflects the changes in the function of the museum.As an important educational and cultural communication institution,it is the responsibility of the museum to seek more efforts to enhance its communication and seek sustainable development.Through the combination of cases,the research on the information dissemination mode of Shanghai Museum is carried out,in order to promote the promotion of the museum's dissemination level in China.